Sky Ultra HD

How do you communicate the benefits of Ultra HD to viewers who are, paradoxically, watching on HD TV’s? A challenge, but also an opportunity that led to the idea of ‘Immersion’.

To truly capture the immersive quality of Ultra HD, we partnered with The Mill to re-create the entire Barcelona starting grid and African savannah in CGI, with all the meticulous attention to detail that UHD affords its viewer.

(Role: Creative Director/Creative)