Kitkat Peanut Chunky
Try one and if you don’t like it, you can punish the makers. TV and OOH drove consumers to a website where they could choose any member of the R&D team, select from a range of tortures and witness their filmed punishments.
(Role: Creative)
Orange Tango ‘Voodoo Doll’
The first of many mad-cap merchandising ideas for Tango - a voodoo doll, with the power to inflict the 'hit of oranges in Tango' on unsuspecting victims, as demonstrated by members of the cult of ‘Go-Tan’. TV, Merchandising, Print. (Role: Creative)
Orange Tango ‘Genetics’ (Pt.1)
The Tango marketing board threatens to release the Tango gene into the food chain across Britain. The campaign presented a pioneering foray into mass audience participation by prompting an outrageous demand every week.
Orange Tango ‘Genetics’ (Pt.2)
Though their demands were met on a mass scale, it was (obviously) never going to be enough - enter the concluding commercial in quintessential Tango style.
